FedEx Commercial B2B Legacy System Migration

My Role
Design Lead

Wireframed/prototyped
Owned the design and implementation of catalog
Created
Lead UX Designer, responsible for driving the design process from discovery to implementation.
Conducted user research, competitive analysis, and stakeholder interviews to understand needs and pain points.
Developed user flows, schematics, wireframes, and interactive prototypes.
Collaborated closely with engineers and product owners to ensure successful deliver

As the Design Lead for the redesign of our commercial catalog system, I spearheaded the transformation of a legacy platform into a user-friendly, efficient ordering system for our B2B customers. This project aimed to streamline the print ordering process, ensuring a seamless transition for users as we phased out outdated systems.

I conducted extensive user research to understand pain points and workflows, collaborated with cross-functional teams to establish design requirements, and developed intuitive wireframes and prototypes. Through iterative testing and user feedback, we enhanced usability, reduced order completion time, and improved overall customer satisfaction. The new design not only modernizes our service but also prepares our company for future growth in a competitive landscape.