Designing Xome.com Overview
Project: Next Gen
Website Redesign - Xome.com
Overview: In this project, I was part of the product team responsible for the redesign of Xome.com's website and products. We aimed to enhance the user experience, improve functionality, and align the platform with industry best practices.
Role: Senior UX Designer and Researcher
Team: I collaborated with a team of three other UX designers, two of whom were offshore. Together, we formed a cohesive product team, working closely with a product manager, business analyst, stakeholders, and a dedicated development team.
Projects:
Landing page
Search Results Page
Property Details Page
Event Registration Page
Auction Calendar
Learning Center
Panel Design
Apollo (Internal Back End System)
Identity Verification
Onboarding Flow (Personalization)
Recent Project Spotlight
Design Sprint: Learning Center
Within my project list, I had the opportunity to lead the design efforts for the creation of the Learning Center on Xome.com in collaboration with the esteemed design agency, IDEO. This overview will provide insights into the major phases of the Learning Center Design Sprint, showcasing my role as the lead designer and highlighting the collaborative process between my team and IDEO.
Overview of Process
Design Process
Defining User Flows
Ideation
Sketching - Pen and Paper
Wireframing - Invision Freehand
Prototyping - Sketch and Invision
I began by defining user flows, establishing a solid foundation for the information architecture. With this framework in place, I delved into the process of ideation and began wireframing different components of the learning center. These wireframes encompassed a diverse range of content types that the marketing team would subsequently develop
Information Architecture
Restructured the platform's information architecture to provide a logical and intuitive hierarchy. This involved creating clear navigation paths and reorganizing product categories based on user preferences.
